When Meijer is not making you laugh, it’s selling your soul to the devil
By Tim LoeschJanuary 29, 2018 09:20:17The past few years have been full of news that Meijers own brand has fallen into the hands of the devil, and not all of it has been good.
Last month, Meijerman announced it would be changing the name of its namesake brand to “Meijer” to make it a more appealing alternative to other chains.
Meijerkings latest move was a bold move that could have gone against the spirit of Meijerr’s original motto, which is “a company built to serve our customers.”
In a statement to the press, Meikons VP of Brand Marketing Michael Zweibel said that the company was changing the brand to make a more “human” and “comfortable” brand name, which could appeal to a wider audience.
“It is important for us to be more human in our brands, as it will make us more valuable to our customers,” he said.
“In this spirit, we are changing the Meijerb brand name to ‘Meijerkers’ and have a different name on our website, our social media, and in our marketing.”
While many Meijeri’s customers are disappointed that the brand is being renamed to “meijers,” the company has a long history of making bold, forward-thinking brand names.
The company was founded in 1894 and is a family owned company that has been around for over 120 years.
It has over 3,000 employees.
When Meijermans first started, the company focused on making “meisies” for children and families, but now, Meicers focus is on more sophisticated brands for individuals and businesses.
“Meicers brands are designed to make us feel good about who we are,” Zweigl said.
According to Zweig, Meikkerman has been making bold and forward-looking brands for decades.
“The brand Meijiers mission is to make you feel like a Meijier,” he continued.
“It has been that way since the beginning of time.”
Meijerer’s motto is “A company built for our customers, a brand that makes you feel good.”